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Abstract Expressionism implemented in Our Sister AW25:
Fun for Life: A New Blueprint
Bringing the new collection to life always starts at the same place: gathered around the table as a team, sharing thoughts, ideas, and emotions. In 2024, much was set in motion—not only within fashion but across social and cultural landscapes. Amidst all that change, we found ourselves longing for something easygoing and lighthearted. For the AW’25 collection, we craved the same ease as riding your bike on a sunny day or joking with friends on a lazy Sunday. At the heart of it all, we wanted our clothes to radiate a feeling—so we kicked off with a simple idea: fun.
That desire for spontaneity quickly led us to Abstract Expressionism, an art movement born from a similar urge. After World War II, the centre of the art world shifted from the refined, exclusive scene in Paris to the raw, emotional energy of New York. Artists were tired of overthinking—they had done enough of that. What emerged was a style driven by instinct and feeling, where the creative process mattered as much as the result. Abstract Expressionism became a collective outlet for joy, freedom, and emotional release.
Within the movement, the artists of the ‘New York School’ each brought their unique dynamic. Figures like Willem De Kooning and Jackson Pollock, though different in style, shared a passionate, expressive approach to the canvas—whether through playful figures or paint-dripping techniques. As we immersed ourselves in their work, we were reminded of the psychological power of colour. It influences mood, perception, and energy: red for excitement, blue for calm, green for renewal. For us, colour has always been a starting point—Castart’s journey began with brightly coloured knitwear, and over time, we’ve refined every aspect, from fabrics to techniques. In AW’25, colour takes centre stage once again.
Alongside colour, we explored the tactile side of expression—texture and quality. Garments, like paintings, become a language through which the wearer can communicate emotion and intent. Paint splatters translate into knit textures; elongated brushstrokes transform into bold graphic prints; and vivid colour blocks reappear on everything from kimonos to bombers. Just like the New York School artists approached their work, we treat clothing as a medium for self-expression—playful, honest, and above all, joyful.
