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We’re not really into sales without a meaningful reason (such as stock liquiditation or end of season sales). As a small and steadily growing company markdowns in the middle of the season can harm our all-time ambition of delivering well-curated goods. At some point we are aware though that we need to face competition with the bigger ones in the street while keeping in mind the core values of our brand.
That’s why we’ve introduced ‘get-together Friday’ to get-together with our beloved community and our idea of what the Christmas period is about. A campaign where we want to show our gratitude towards our loyal customers with a 10% discount but it doesn’t end here. As you might know the famous Friday in November is invented in the States by the big ones to boost sale for the Christmas period. We totally feel you buying nice and local gifts for all your beloved ones but also think Christmas should be about taking care of those in need. For that reason we’ve decided to donate 10% of our ‘Get-together’ campaign sales to an Antwerp based organization, Kamianio.
Kamiano is a roof – and homeless organization behind the corner of our office that serves hot meals to those who need it most. It’s a place where people regain self-respect and where friendship and togetherness is key. Most of the support is done by enthusiastic volunteers. Find out more about Kamiano on their website. Let’s get-together and support your locals.